What To Look for In a White Label SEO Agency

As opting for a white label solution is often the best way to provide a new service for your customers without the inconvenience and expense of doing it in-house, you may have already decided to take this route. They can provide you with the expertise to give your customers the quality they already expect from you and also have your new SEO service under your banner available much faster than anything your competitors can come up with.

You do, however, need to find the right partner, and this can provide its own fair share of problems. After all, this company will be doing work under your brand name, and selecting the wrong one could do untold damage to your reputation. If you are finding this to be a major stumbling block, here are five ‘must haves’ that all of the best white label SEO agencies have in common.

#1 They play by the rules

As they will be using your brand name to supply a service to your clients, you need to make sure they only use the most ethical of practices and adhere to search engine guidelines. Using black-hat SEO tactics can seem like a shortcut to success, but that is not the case at all. Such underhand activity can mean that your customers’ websites can be penalized, sending them down the search engine rankings instead of up. So, when choosing a white label SEO partner, you should ensure they use only white-hat strategies.

#2 They have the right level of experience

As well as finding a company that can uphold your reputation, you also need one that matches your track record when it comes to results. To ensure this, you need one with the right amount of expertise and proven results in delivering exactly what your customers are after. By choosing a company like www.clickintelligence.com, you are opting for somebody with experience across a number of niches, so your customers will be in safe hands.

#3 Communication and transparency

Communication is the heart of all business relationships and absolutely essential for any partnership like this. Your chosen SEO partner should be able to offer reporting (under your branding, of course) of the strategies they have employed and the results they have gotten. They should also have clear channels of communication so you can take up any issues with them and get fast replies to pass on to your customers. In addition to this, transparency should also stretch to the fees that they charge you so you can define your own pricing structure for your customers and not end up with any nasty surprises.

Final thoughts

Selecting the right white label SEO agency from the many that are out there is a decision that should not be taken lightly. You need to look for expertise and experience, as well as proven results gained by only using white-hat tactics. Communication is also key so that your customers do not suffer, and the service you offer under your banner will be one that you are proud to call your own.