
A/B Testing Infrastructure: Statistical Rigor in UI/UX Design Agency Practice
A/B testing sounds simple. Change one thing. Measure what happens. In practice, it’s rarely that clean. Many teams run experiments, see a lift, and move on. Weeks later, engagement drops. Or users complain. Or support tickets spike. This is why a UI/UX design agency like https://fuselabcreative.com/ treats A/B testing as infrastructure, not a tactic. The […]

